The title of the design is taken from the universal anthem of the same name, and is intended to provide a common bonding theme for democratic socialists worldwide in keeping with the concluding line of the chorus: ‘The Internationale unites the human race’. The design itself can be reproduced to give that common theme a unique physical identity in the form of tartan. Although at times misused and cheapened, tartan has a broad popular appeal to people of all countries and is instantly recognisable.
An appropriate choice of colours in a tartan can give it a yet more specific identity – in modern parlance, a brand, and over time, by repetition, a recognisable brand. The colours for the Internationale tartan have been chosen to reflect those linked to the socialist movement, but with fashion in mind, by retaining their traditional red and (part) yellow colours, but in the softer tones implied in the battle-hymn of the Suffragettes: Bread and Roses.
‘As we go marching, marching, in the beauty of the day
A million darkened kitchens, a thousand mill lofts grey
Are touched with all the radiance that a sudden sun discloses
For the people hear us singing, bread and roses, bread and roses.
As we go marching, marching, we’re standing proud and tall.
The rising of the women means the rising of us all.
No more the drudge and idler, ten that toil where one reposes,
But a sharing of life’s glories, bread and roses, bread and roses.’
Illustrated below is an example of the best-selling item in Scotland’s tourist shops – the lambswool scarf: useful, stylish, light and comfortable to wear, and affordable.
At £20.00 (inc P&P) these exclusive tartan scarves make an ideal gift for family and friends, or maybe you just want to treat yourself. A donation of £5.00 from each sale will be made to local food banks. Get in touch to order one at email@example.com or click here.
The Tartan is Registered No. 11376 on the Scottish Tartans Register